Digital Product Passport
Each product's unique serial number is encoded within a scannable QR code on the digital label. It is accessible via a link
that appears when a smartphone's camera is pointed at the label. It may appear to be a small marking on the product, but it provides both transparency and circularity. It is essential that we live up to our brand reputation by providing consumers with information on materials and environmental impact, as well as support with product upgrades and warranties.
This initiative is aligned with a forthcoming EU directive for all consumer products and is part of the circular economy action plan launched as a key strategy to reach the 1.5 degree goal in the Paris agreement.