We are on mission to become the first circular tech brand. We achieve this
mission by making timeless, modular electronics that are forever upgradable.
We believe products should get better with age and that companies are
responsible for removing electronic waste from the world.
Being transparent means stopping corporate bullshit and talking honestly at eye level with our users,
backers and extended creative community. Transparent signifies that we share our passion and journey openly.
Design is often used to put a fancy surface onto something.
We want to do the exact opposite. We want to show products
as they really are. The main materials of our products – aluminium
and glass, are chosen for their ability to last a long time, and to
exist in recycled material streams. We are constantly working to
increase recycled sources with the aim of closing the material loop.
Transparent products also blend into any background.
This is of course also the idea behind the products...
to let a tech object become a part of any style, any place or any time.
In the world of audio, the term transparent audio refers to
a loudspeakers ability to channel the true intention of a
musician through to the listener. It is our ambition to bring
the listener closer to the music. To offer a rich and authentic
musical experience. We don't decorate the sound – instead
we celebrate the iconic, music-making elements.
Our products are designed for a circular economy. Apart from a
long lasting quality and appearance, this means a modular design
that can be repaired and upgraded over time with technology
constantly evolving. This way, users can keep their product updated
by their preference and change only a small part, instead of replacing
the whole unit. Transparent products will get better with age and
we will do what we can to remove electronic waste from the world.
Transparent’s founders, Per Brickstad, Magnus Wiberg and Martin Willers, are driven by a passion and curiosity to create products that are as much an interior design object as a great sounding piece of technology. The brand’s name also stands for a desire for open, honest, and more sustainable business practices. Their design philosophy has won several awards over the years, among them the Wallpaper* Design Awards.